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It’s A Match: What Tinder Can Teach Us About HR Technology
For all the people spending time trying to make the Internet better, it’s actually quite rare to see a unique idea. Think of the first time you saw Twitter, or Facebook, or a blog, or used...
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Why Marketing Shouldn’t Own Your Career Site.
Two years ago, I applied for a job at a very well-known retail company. I was applying for some web or marketing job, and I had to run the hour-long ATS application gamut. The futility of having to...
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How To Make Twitter Work for Talent Acquisition.
There’s no denying that I love Twitter. And I know a lot of you do, too. With 284 million registered users, its a perfect place to look for candidates, especially those active in their industries and...
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Recruiting Content Is A Game Any Employer Can Win.
Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent. If you tell your own compelling story with recruiting content, you can...
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Phantom Menace: Why Google Thinks Your ATS Is Spam.
It’s always great when people within the recruiting business share information, as I believe it helps us all serve our clients and candidates better in the long run. An article entitled...
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Waiting for Superman: Why Your Employer Brand Is Holding Out for A Hero.
Super hero comics and movies are often predicated on a simple idea: that the superhero has a secret identity no one knows about. While the world may be searching for the masked hero, no one notices the...
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From Pipedream to Pipeline: A Closer Look At Quality of Hire.
The amount of time it takes candidates to go from passive prospects to active applicants has increased significantly since the job market surplus shifted (along with the balance of power) from too many...
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Recruiting Content: How To Catch A Purple Squirrel.
I bet you’ve already noticed how much harder it has gotten in the last year or two. The economy is improving, so everyone’s willing to look for a new job, so your hiring managers assume it must be the...
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The Cure: 6 Hiring Problems Recruiting Content Can Actually Solve.
Like many marketers, I’ve always been a huge fan of content; after all, it not only gives me something productive to do on the train, but it keeps me informed, too. It also keeps me paying for cable,...
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Has Recruiting Content Jumped The Shark?
For many of us who work in the content marketing space, one of the biggest trending topics is the question of whether or not there might not just be too much content out there, sparking an ongoing...
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Good Side, Bad Side: How To Stop Sucking At Employee Generated Content.
If you’re like most employers, there’s a good chance that you’re already investing in employer branding by now. In fact, a recent Harvard Business Review study showed that fully 74% of all recruiters...
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The Secret Sauce: Why It’s Time To Shut Up About Social Recruiting.
Can we be honest for a moment? Maybe, as the kids say, “get real?” When you and your talent acquisition team started talking about social recruiting, did you actually have a conversation as to why you...
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Beautiful Struggle: Why Social Recruiting Shouldn’t Be Easy.
For years now in the world of social recruiting, there’s been a litany of subjective stories, anecdotal evidence and “thought leadership” (or lack thereof) about how “one simple trick” or “silver...
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Highway to Hell: The Future of Recruiting is Terrifying.
I don’t get out a whole hell of a lot, at least as far as the trade show circuit is concerned; taking the time out of my day job for “thought leadership” inevitably leaves me running behind schedule....
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How To Make Sure Your Recruiting Content Doesn’t Suck.
Your job descriptions, as you likely already know, are all but worthless. They are poorly-written technical specs built by lawyers who don’t know much about the job in the first place – and yet, they...
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Speak Now: How Voice Search Will Change the World of Job Search and Recruiting.
Voice search has become a nearly ubiquitous part of our existence, moving from the margins to the mainstream so quickly it’s hard to believe that just two years ago, only 41% of American adults over...
View ArticleBlank Space: A Recruitment Marketing Manifesto.
They say the only thing that you can consistently count on at work – and in life – is change. Of course, if your life’s work happens to be recruiting, sometimes the pace of that change is so glacial...
View ArticleRecruiting Is A Game of Constraints. Play It.
I’ve had the chance to talk to quite a few recruitment marketers and talent acquisition leaders over the years, and if there’s one thing that I can safely say about talent pros, it’s that they’re a...
View ArticleWho’s The Boss: Recruiter or Hiring Manager?
If you’re like most employers today, there’s a good chance that you’re spending a lot of money establishing your company’s recruitment marketing initiatives. Whether that’s establishing an employer...
View ArticleBusting the 7 Biggest Employer Branding Myths of All Time.
Based on Google Trends data and anecdotal evidence in the form of podcast topics in the HR, this is the year of Employer Brand (at least in the talent acquisition community). I say this like people who...
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