Guessing Games Are for Suckers: The Case for the Data-Driven EVP
Stop Guessing: The Case for the Data-Driven EVP Managing and investing in one’s employer brand is no longer something only big companies do. Every company has become acutely very aware of how important...
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How To Make Sure Your Recruiting Content Doesn’t Suck.
Your job descriptions, as you likely already know, are all but worthless. They are poorly-written technical specs built by lawyers who don’t know much about the job in the first place – and yet, they...
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Speak Now: How Voice Search Will Change the World of Job Search and Recruiting.
Voice search has become a nearly ubiquitous part of our existence, moving from the margins to the mainstream so quickly it’s hard to believe that just two years ago, only 41% of American adults over...
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Blank Space: A Recruitment Marketing Manifesto.
They say the only thing that you can consistently count on at work – and in life – is change. Of course, if your life’s work happens to be recruiting, sometimes the pace of that change is so glacial...
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Recruiting Is A Game of Constraints. Play It.
I’ve had the chance to talk to quite a few recruitment marketers and talent acquisition leaders over the years, and if there’s one thing that I can safely say about talent pros, it’s that they’re a...
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Who’s The Boss: Recruiter or Hiring Manager?
If you’re like most employers today, there’s a good chance that you’re spending a lot of money establishing your company’s recruitment marketing initiatives. Whether that’s establishing an employer...
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Busting the 7 Biggest Employer Branding Myths of All Time.
Based on Google Trends data and anecdotal evidence in the form of podcast topics in the HR, this is the year of Employer Brand (at least in the talent acquisition community). I say this like people...
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Less Conversation, More Action: Today’s Recruitment Marketing
What do you use for Recruitment Marketing? Video! Podcasts! Just-in-time recruiting content! Candidate experience! Job descriptions written for people by people! Analytics! Big data! Remarketing...
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Beyond Buzzwords: A Recruiter’s Guide to Picking New Tech
No one got into recruiting or human resources to spend their time wading through new technology. And yet here you are, awash in apps, tools, startups and tech that you don’t really understand and the...
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Want to Start a Recruiting Revolution? Stop Doing What Everyone Else Is Doing
Look, your recruiting strategy is effectively 98 percent the same as every other company. You start with an ATS, you write and publish job openings on job boards and tell brand stories to fill the...
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Uncertainty Kills: The Root Cause of All Your Recruiting Problems
Hiring is a minefield, with hidden and not-so-hidden problem, obstacles, issues and objections scattered between here to the acceptance. As a recruiter or recruiting leader, you are tasked with...
View ArticleThe 16 Core Competencies of a Successful Employer Brand Professional
Spoiler: You’ll Wear A Lot of Hats What does it take to be a great employer brand professional? As a rapidly growing and evolving role within companies, the concept of employer branding is often...
View ArticleBuilding The Perfect Hiring Experience for Candidates
For all the ink being spilled in praise of all things “candidate experience,” the candidate experience is still pretty bleak, primarily because the experience can be boiled down to three simple steps:...
View ArticleEmployer Branding’s “Model T moment”
Cars used to suck. For the first thirty years of their existence cars were not very useful. They were built one at a time by hand, primarily by artisans. They didn’t go very fast. If something broke,...
View ArticleA Guide for TA Leaders: Employer Branding with Confidence:
Selecting the right employer branding partner is one of the most critical yet overlooked decisions a company can make. A great agency fit leads to better recruitment marketing, outreach and brand...
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